David Headshot
David Abehsera
Founder, Chief Consultant

At Noovel we believe rules have always been meant to be broken. The old models are becoming less compelling to marketers and employees are not interested in being bound to a desk or office any longer. Marketers need trusted advisors who'll provide them with smart, unconventional, and cost-effective solutions that break all boundaries, and employees seek full freedom and flexibility. New moms and dads want to remain at home with their newborns and others want to work from an exotic location far from any city. Our model is simple: work with the best consultants and partners for any given challenge and have it overseen by people who truly care.

Our Founder has been breaking the rules since he started his first business as a teenager in Brooklyn, NY. Over the past 24 years, he took The Woo from an agency that worked on small local clients to an agency that played on a global field, working with some of the largest brands in the world. Various brands he’s worked with include: Lenovo, Samsung, Bosch, Motorola, LG Mobile, LA Fitness, Gold's Gym, LA Lakers, Beach Body, Office Depot, Aston Martin, Intel, Microsoft, Niagara Water, Coffee Bean & Tea Leaf, Powermat, Duracell, Starbucks, Tracfone, Disney, Google, Warner Brothers, Star Wars, Marvel, Israel Tourism, HomeAway, COTY Brands (OPI, Sebastian, Nioxin) and more.